Making Goals:

https://www.inc.com/marissa-levin/the-one-aspect-of-goal-setting-youre-forgetting-and-why-it-matters.html 

It’s great to set goals, but if you aren’t considering key dependencies, you’re setting yourself up for failure.

statistics for goal failure are not good. 70 percent of projects, 80 percent of first business and 95 percent of product launches fail to meet their target. There are many common reasons why goals fail including:

• Lack of clearly defined goals
• Poor timing
• No clear plan for execution
• Juggling too many goals at once
• Underestimating the difficulty of the goal

Some Common Mistakes When Making Goals

https://www.inc.com/gordon-tredgold/10-common-mistakes-that-prevent-success.html 

Communicating your goals
How you communicate the goals, and how often has a significant impact on a teams ability to achieve them. The only thing worse than not having a clear goal is not communicating it clearly.

Goals aren’t clearly defined
If you do not know what it is you are trying to achieve, then it is impossible for you to plan for it correctly or know when you have achieved it. Your goals need to be crystal clear, because only then can you come up with a realistic plan for achieving them.